Morning gym → office meetings → evening drinks → late night. No bunching. No visible lines. Modern edge. Micro Modal cheeky cut moves with you, breathes better than cotton, stays invisible under slim-fit everything.
"8hr shift—total game changer. No adjustments needed." – Arjun S., Gym Trainer
Problem: Sweat smell after long nights Solution: Micro Modal 97% less odor protection
Cheekini Engineering
🩳
Cheeky Back Cut
Modern minimal coverage – maximum freedom
🎽
3D Pouch
Natural support + Micro Modal airflow
📏
Low-Rise Grip
Sits perfect on hips – no ride-up
Material Breakdown
Fabric Blend
✅ 92% Micro Modal
✅ 8% Spandex stretch
✅ Laser-cut edges
✅ Tag-free design
Durability
🏭 Made in India
♻️ 60+ washes
🌡️ 45°C tested
Cheekini vs Regular Briefs
Feature
Regular Brief
Cheekini Brief
Slim Jeans Lines
Visible
Invisible
Back Coverage
Full (Bulky)
Cheeky (Minimal)
Freshness
6 hours
12+ hours
S-XXL Size Guide
Size
Waist
Body Type
S
28-30"
Slim
M
30.5-32"
Gym Fit
L
32.5-34"
Average
XL
34.5-36"
Muscular
XXL
36.5-38"
Broad
Measure at navel level
NO Returns | COD Available
🌡️ FREE Shipping >₹499 Pan-India
💳 COD Available Cash On Delivery
🏭 Made in India Ghaziabad Factory
⭐ 4.9/5 Stars 1,847 Reviews
All-Day Cheekini Edge
Single ₹330 | 3-Pack ₹839 | 5-Pack ₹1019
Care Instructions
30°C wash | No bleach | Air dry | 60+ washes guaranteed
Frequently Asked Questions
White Micro Modal Men Cheekini Brief
What is a men’s cheekini brief?
A men’s cheekini brief is a modern low-rise underwear style that offers slightly reduced back coverage compared to regular briefs. It features a cheeky back cut and a supportive front pouch, providing minimal fabric bulk with comfortable daily wear support.
Is the White Micro Modal Cheekini Brief comfortable for daily wear?
Yes. The White Micro Modal Men Cheekini Brief is made from soft, breathable micro modal fabric that feels lightweight against the skin. Its stretchable waistband and contoured pouch design ensure comfort during long working hours, travel, or casual daily routines.
What is micro modal fabric and why is it better than cotton?
Micro modal is a plant-based fabric known for being smoother, softer, and more breathable than regular cotton. It improves airflow, absorbs moisture efficiently, and maintains shape after washing. This makes it suitable for Indian weather conditions and long-hour wear.
Does this cheekini brief provide proper support?
Yes. The design includes a contoured pouch that offers natural front support without excessive compression. It is engineered to provide stability while maintaining flexibility and ease of movement.
Is the white cheekini suitable for Indian climate?
Yes. The lightweight micro modal fabric enhances breathability and reduces sweat build-up, making it suitable for hot and humid Indian weather. The reduced fabric coverage also improves airflow compared to traditional full-coverage briefs.
Will the cheekini brief show visible lines under slim-fit clothing?
No. The minimal back coverage and low-rise cut help reduce visible underwear lines (VPL) under slim-fit jeans, trousers, and tailored pants.
Is this cheekini good for gym or workouts?
Yes. The stretchable and lightweight construction makes it suitable for gym sessions and light workouts. The fabric allows flexibility and airflow, while the pouch ensures comfortable support during movement.
Does white color become transparent?
The fabric is designed to maintain adequate opacity during normal wear. However, proper sizing is important to avoid overstretching, which may reduce opacity in any light-colored garment.
What sizes are available?
The White Micro Modal Men Cheekini Brief is available in sizes S to XXL, designed to fit Indian body types comfortably. Please refer to the size chart before ordering.
How should I wash and care for this micro modal cheekini?
For best durability, wash in cold water using mild detergent. Avoid bleach and harsh drying cycles. Air drying helps maintain fabric softness and elasticity.
Is Cash on Delivery (COD) available?
Yes. Bruchi Club offers Cash on Delivery across India. All products are shipped in discreet packaging to maintain privacy.
Who should choose cheekini briefs over regular briefs?
Men who prefer modern minimal coverage, lightweight comfort, and reduced fabric bulk may choose cheekini briefs. They are ideal for summer wear, slim clothing, and those seeking a stylish alternative to traditional full-coverage briefs.
