Our Story

We started Bruchi Club with one simple belief: innerwear shouldn’t be an afterthought.

Too often, we found ourselves—and people around us—settling for scratchy fabrics, awkward fits, overhyped “premium” tags, or cheap products that barely lasted a few washes. Something so personal, so close to us every single day, was either overpriced or underwhelming. That’s when I and Nikhil Nath, decided to change the story.

Why Bruchi Club?

We wanted to build a brand that was honest, durable, and affordable—without hiding behind big labels or inflated prices. Bruchi Club was born out of a need to make innerwear that works for real people, not mannequins.

Our Core Values

✨ Uncompromised Comfort – Designs that move with you, not against you.
✨ Everyday Durability – Products built to last, wash after wash.
✨ Affordable for All – Great innerwear shouldn’t demand a premium tag.
✨ Sustainable Choices – Fabrics and processes that are kinder to the planet.
✨ Andar Ki Awaaz – Our campaign that voices what people really feel: style shouldn’t hurt, and comfort should always come first.

The Bruchi Club Way

From men’s briefs, thongs, and bikini cuts to women’s bras, panties, and maternity must-haves, every product is designed with care, tested for durability, and priced for accessibility. We believe that when you choose Bruchi, you choose comfort you can trust—day in, day out.

Our Promise

Bruchi Club isn’t just an innerwear label. It’s a movement against compromise. It’s for the ones who value comfort over labels, durability over hype, and honesty over marketing gimmicks.

This is our story. But it’s also yours.
Because at Bruchi Club, we’re not just making innerwear—we’re giving voice to your “Andar Ki Awaaz.”

With gratitude,
Hannu Gupta & Nikhil Nath
Co-Founders, Bruchi Club