#AndarKiAwaaz Movement
A Community That Listens. A Movement That Empowers.
Listen to Your Body. Trust Your Comfort. Find Your #AndarKiAwaaz.
Innerwear is the closest layer to your body — yet for years, comfort, fit, and real needs were ignored.
Discomfort was normalised.
Wrong sizing was accepted.
And conversations around body comfort were quietly avoided.
#AndarKiAwaaz is Bruchi Club’s commitment to change that.
It is a community-led movement that encourages people to listen to their inner voice — their comfort, their body, their confidence — and choose what truly feels right.
🌿 What Is #AndarKiAwaaz?
#AndarKiAwaaz means “the voice within.”
It represents the moment you stop adjusting, compromising, or ignoring discomfort — and start listening to yourself.
This movement stands for:
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Choosing comfort without guilt
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Respecting your body’s natural needs
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Breaking the silence around innerwear, fit, and hygiene
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Accepting every body shape, size, and phase
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Making conscious, informed choices
It is not a campaign.
It is not a trend.
It is a conversation that begins from within.
❤️ Why We Started This Movement
At Bruchi Club, we heard the same stories again and again:
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“I thought discomfort was normal.”
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“I never knew my correct size.”
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“I adjusted all day and accepted it.”
We realised something important —
people weren’t listening to their bodies because no one taught them how.
#AndarKiAwaaz exists to create awareness, encourage openness, and build a safe space where comfort, health, and self-respect come first.
🌸 Who This Community Is For
The #AndarKiAwaaz community welcomes:
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Women prioritising comfort over compromise
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Men embracing self-care and body confidence
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First-time innerwear learners
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Gen Z breaking body-image stereotypes
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Anyone choosing mindful, sustainable fashion
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Anyone who believes comfort is a right, not a luxury
If you’ve ever adjusted your innerwear and moved on —
this space is for you.
🌿 Core Pillars of the #AndarKiAwaaz Movement
1. Comfort Awareness
Educating people on:
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Correct sizing and fit
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Breathable, skin-friendly fabrics
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Daily comfort and hygiene
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Innerwear suited for real lifestyles
2. Body Positivity & Acceptance
Celebrating:
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Real bodies and real changes
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All sizes, shapes, and phases
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Confidence without comparison
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Self-acceptance from the inside out
3. Conscious Choices
Encouraging:
4. Honest Conversations
Creating space for:
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Real stories and experiences
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Comfort struggles
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Learning without judgement
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Community-driven dialogue
⭐ What You Gain as a Community Member
This is not a discount club.
It is a value-first community.
Members experience:
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Comfort education through guides and content
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Early access to community initiatives and stories
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Real voices featured from the Bruchi community
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Conversations around comfort, health, and self-care
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Meaningful engagement — not pressure to buy
🌏 How #AndarKiAwaaz Supports Sustainability
Listening to your inner voice naturally leads to better choices.
When you choose comfort and durability:
Comfort, sustainability, and responsibility are deeply connected.
🧵 Respect for the Hands Behind Your Comfort
Every Bruchi product is crafted by skilled production workers whose dedication brings comfort to life.
This movement also stands for:
By choosing consciously, the community supports not just products —
but people.
🔥 How to Be Part of #AndarKiAwaaz
Joining is simple and open to everyone:
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Follow the movement
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Engage with #AndarKiAwaaz content
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Share your comfort journey
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Choose what feels right for you
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Listen to your body — always
No pressure.
No perfection.
Just honesty and awareness.
[Join the Andar Ki Awaaz Community]
[Share Your Story]
✨ Our Promise
Through #AndarKiAwaaz, we promise to:
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Always design with comfort first
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Listen to real customer feedback
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Promote body-positive messaging
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Keep conversations inclusive and respectful
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Build a community, not just an audience
Because when people listen to themselves —
brands must listen too.
🌸 Movement Tagline
AndarKiAwaaz
Comfort jo dil se aaye.
Confidence jo andar se bane.
A Note from the Founder
#AndarKiAwaaz | Bruchi Club
When we started Bruchi Club, it wasn’t just about creating innerwear.
It was about listening — listening to the stories people rarely spoke about.
We heard women say they had adjusted their innerwear all day and thought it was normal.
We heard men say comfort was never discussed, only appearance.
We heard people say they never truly knew what the right fit felt like.
That’s when we realised something important —
our bodies speak to us every day, but we’ve been taught to ignore that voice.
#AndarKiAwaaz was born from this realisation.
This movement is an invitation to pause, listen, and trust your inner voice — your comfort, your needs, your confidence. It’s about choosing what feels right, not what you’re told to accept. It’s about understanding that comfort is not a luxury, and self-care is not selfish.
Through this community, we want to create a safe, honest space where conversations about comfort, fit, body changes, and well-being are welcomed — without judgement or pressure.
At Bruchi Club, we promise to keep listening — to your feedback, your stories, and your experiences — and to design innerwear that truly supports real bodies and real lives.
Thank you for being part of #AndarKiAwaaz.
Your voice matters. Always.
With gratitude,
Hannu Gupta
Founder, Bruchi Club