{"product_id":"purple-hipster-women-briefs","title":"Purple Hipster women Briefs","description":"\u003cstyle\u003e\n.bruchi-purple-hipster *{box-sizing:border-box}\n\n.ph-hero{\n  background:linear-gradient(135deg,#7b2cbf 0%,#b85cff 45%,#f3b4ff 100%);\n  color:#fff;border-radius:30px;padding:36px 20px;text-align:center;\n  margin-bottom:18px;position:relative;overflow:hidden\n}\n\n.ph-hero:before{\n  content:\"✦\";position:absolute;left:12px;top:-28px;\n  font-size:110px;opacity:.15;transform:rotate(-15deg)\n}\n\n.ph-hero:after{\n  content:\"♡\";position:absolute;right:4px;bottom:-42px;\n  font-size:120px;opacity:.12\n}\n\n.ph-kicker{\n  display:inline-block;background:#171717;color:#fff;\n  border-radius:30px;padding:7px 14px;font-size:11px;\n  font-weight:800;letter-spacing:1.5px;text-transform:uppercase\n}\n\n.ph-hero h2{\n  font-size:clamp(30px,7vw,48px);line-height:1.05;\n  margin:12px 0 14px;font-weight:850\n}\n\n.ph-hero p{\n  font-size:17px;max-width:680px;margin:auto\n}\n\n.ph-sticker{\n  display:inline-block;background:#ffe36e;color:#4b176e;\n  padding:9px 16px;border-radius:13px;font-weight:850;\n  margin-top:20px;transform:rotate(-3deg);\n  box-shadow:4px 4px 0 #171717\n}\n\n.ph-section{\n  padding:25px 18px;border-radius:24px;margin:18px 0\n}\n\n.ph-section h3{\n  font-size:25px;line-height:1.2;margin:0 0 11px\n}\n\n.ph-pink{background:#ffe7f5}\n.ph-yellow{background:#fff2b3}\n.ph-blue{background:#def4ff}\n.ph-green{background:#e2f7dc}\n.ph-purple{background:#eee2ff}\n\n.ph-feature-grid{\n  display:grid;grid-template-columns:repeat(2,1fr);\n  gap:12px;margin-top:18px\n}\n\n.ph-card{\n  padding:18px 15px;border-radius:20px;min-height:155px\n}\n\n.ph-card:nth-child(1){background:#e4c7ff}\n.ph-card:nth-child(2){background:#ffd1eb}\n.ph-card:nth-child(3){background:#ccefff}\n.ph-card:nth-child(4){background:#fff0a6}\n.ph-card:nth-child(5){background:#d6f4ce}\n.ph-card:nth-child(6){background:#ffd8c0}\n\n.ph-card span{\n  display:block;font-size:28px;margin-bottom:7px\n}\n\n.ph-card strong{font-size:16px}\n.ph-card p{font-size:13px;margin:6px 0 0}\n\n.ph-dark{\n  background:#171717;color:#fff;border-radius:27px;\n  padding:30px 20px;text-align:center;margin:18px 0\n}\n\n.ph-dark h3{\n  font-size:29px;line-height:1.15;margin:0 0 12px\n}\n\n.ph-pills{\n  display:flex;flex-wrap:wrap;gap:8px;\n  justify-content:center;margin-top:18px\n}\n\n.ph-pill{\n  padding:8px 13px;border-radius:30px;\n  font-size:12px;font-weight:800\n}\n\n.ph-lilac{background:#c084fc;color:#24103b}\n.ph-pinkpill{background:#ff78b7;color:#fff}\n.ph-yellowpill{background:#ffe16b;color:#111}\n.ph-bluepill{background:#79dcff;color:#111}\n\n.ph-table-wrap,.ph-size{\n  overflow-x:auto;border-radius:18px\n}\n\n.ph-table,.ph-size table{\n  width:100%;min-width:640px;border-collapse:collapse;\n  background:#fff;font-size:14px\n}\n\n.ph-table th,.ph-size th{\n  background:#171717;color:#fff;padding:13px;text-align:left\n}\n\n.ph-table td,.ph-size td{\n  padding:12px;border-bottom:1px solid #eee\n}\n\n.ph-highlight{\n  color:#7627b9;font-weight:800\n}\n\n.ph-tip{\n  background:#fff;border:2px dashed #8b42d1;\n  border-radius:17px;padding:15px;margin-top:14px;font-size:14px\n}\n\n.ph-faq details{\n  background:#fff;border-radius:16px;\n  margin:9px 0;padding:15px 16px\n}\n\n.ph-faq summary{\n  cursor:pointer;font-weight:800\n}\n\n.ph-faq p{\n  font-size:14px;margin:9px 0 0\n}\n\n.ph-final{\n  background:linear-gradient(135deg,#7b2cbf,#ec70c8);\n  color:#fff;border-radius:30px;text-align:center;\n  padding:34px 20px;margin-top:18px\n}\n\n.ph-final h3{\n  font-size:30px;line-height:1.1;margin:0 0 10px\n}\n\n@media(max-width:600px){\n  .ph-feature-grid{grid-template-columns:1fr 1fr}\n  .ph-section{padding:22px 14px}\n}\n\n@media(max-width:420px){\n  .ph-feature-grid{grid-template-columns:1fr}\n  .ph-card{min-height:auto}\n}\n\u003c\/style\u003e\n\u003csection class=\"bruchi-purple-hipster\" style=\"max-width: 900px; margin: 0 auto; font-family: inherit; color: #222; line-height: 1.65;\"\u003e\u003c!-- HERO --\u003e\n\u003cdiv class=\"ph-hero\"\u003e\n\u003cspan class=\"ph-kicker\"\u003eBRUCHI CLUB • HIPSTER EDIT\u003c\/span\u003e\n\u003ch2\u003ePurple mood.\u003cbr\u003e\u003cspan style=\"color: #ffe36e;\"\u003ePerfect fit.\u003c\/span\u003e 💜\u003c\/h2\u003e\n\u003cp\u003eMeet the Bruchi Club Purple Hipster Women's Briefs — a playful everyday essential made for comfort, confidence and a little extra colour in your drawer.\u003c\/p\u003e\n\u003cdiv class=\"ph-sticker\"\u003ePURPLE LOOKS GOOD ON YOU. ✨\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- INTRO --\u003e\n\u003cdiv class=\"ph-section ph-pink\"\u003e\n\u003ch3\u003eLow-key comfy. High-key cute. 💜\u003c\/h3\u003e\n\u003cp\u003eYour innerwear drawer called. It wants something with \u003cstrong\u003epersonality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eBruchi Club Purple Hipster\u003c\/strong\u003e brings together a classic hipster-inspired silhouette and playful colour with the Bruchi Club comfort-first attitude.\u003c\/p\u003e\n\u003cp\u003eIt's the kind of everyday brief that doesn't need to shout to make a statement: \u003cstrong\u003esoft energy, confident mood, zero boring.\u003c\/strong\u003e ✨\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- FEATURES --\u003e\n\u003cdiv class=\"ph-section ph-yellow\"\u003e\n\u003ch3\u003eWhy she's about to become a drawer regular 🌈\u003c\/h3\u003e\n\u003cdiv class=\"ph-feature-grid\"\u003e\n\u003cdiv class=\"ph-card\"\u003e\n\u003cspan\u003e💜\u003c\/span\u003e \u003cstrong\u003ePurple Power\u003c\/strong\u003e\n\u003cp\u003eA vibrant purple shade that brings colour and personality to your everyday innerwear collection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ph-card\"\u003e\n\u003cspan\u003e🫶\u003c\/span\u003e \u003cstrong\u003eHipster Silhouette\u003c\/strong\u003e\n\u003cp\u003eA classic lower-rise-inspired shape designed for a relaxed, everyday underwear look.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ph-card\"\u003e\n\u003cspan\u003e☁️\u003c\/span\u003e \u003cstrong\u003eComfort Energy\u003c\/strong\u003e\n\u003cp\u003eDesigned with everyday comfort in mind, so your innerwear feels like part of the outfit—not an interruption.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ph-card\"\u003e\n\u003cspan\u003e✨\u003c\/span\u003e \u003cstrong\u003eEasy Everyday Style\u003c\/strong\u003e\n\u003cp\u003eA versatile silhouette for workdays, weekends, lounging and everything in between.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ph-card\"\u003e\n\u003cspan\u003e🌈\u003c\/span\u003e \u003cstrong\u003eColourful Personality\u003c\/strong\u003e\n\u003cp\u003eBecause your basics don't have to look basic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ph-card\"\u003e\n\u003cspan\u003e💅\u003c\/span\u003e \u003cstrong\u003eMain-Character Basic\u003c\/strong\u003e\n\u003cp\u003eSimple enough for everyday wear. Fun enough to make your drawer a little happier.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- BRAND --\u003e\n\u003cdiv class=\"ph-dark\"\u003e\n\u003ch3\u003ePremium doesn't have to be boring. 💅\u003c\/h3\u003e\n\u003cp\u003eAt \u003cstrong\u003eBruchi Club\u003c\/strong\u003e, we believe premium innerwear should feel considered, expressive and genuinely connected to real life.\u003c\/p\u003e\n\u003cp\u003eWe don't design for outdated beauty rules. We design for \u003cstrong\u003ereal bodies, real moods and real routines.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThat's the spirit of \u003cstrong\u003e#AndarKiAwaaz\u003c\/strong\u003e: listen to yourself, choose what feels right and wear it your way.\u003c\/p\u003e\n\u003cdiv class=\"ph-pills\"\u003e\n\u003cspan class=\"ph-pill ph-lilac\"\u003eBody Positive\u003c\/span\u003e \u003cspan class=\"ph-pill ph-pinkpill\"\u003ePlayful\u003c\/span\u003e \u003cspan class=\"ph-pill ph-yellowpill\"\u003eComfort First\u003c\/span\u003e \u003cspan class=\"ph-pill ph-bluepill\"\u003eReal-Life Ready\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- COMPARISON --\u003e\n\u003cdiv class=\"ph-section ph-blue\"\u003e\n\u003ch3\u003eHipster vs. the rest of the drawer 👀\u003c\/h3\u003e\n\u003cp\u003eDifferent silhouettes, different moods. Here's the quick vibe check.\u003c\/p\u003e\n\u003cdiv class=\"ph-table-wrap\"\u003e\n\u003ctable class=\"ph-table\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003e💜 Bruchi Hipster\u003c\/th\u003e\n\u003cth\u003eClassic Brief\u003c\/th\u003e\n\u003cth\u003eTanga\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSilhouette\u003c\/td\u003e\n\u003ctd class=\"ph-highlight\"\u003eHipster\u003c\/td\u003e\n\u003ctd\u003eClassic\u003c\/td\u003e\n\u003ctd\u003eTanga\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoverage\u003c\/td\u003e\n\u003ctd class=\"ph-highlight\"\u003eMedium–High\u003c\/td\u003e\n\u003ctd\u003eHigh\u003c\/td\u003e\n\u003ctd\u003eReduced\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRise\u003c\/td\u003e\n\u003ctd class=\"ph-highlight\"\u003eLower-rise inspired\u003c\/td\u003e\n\u003ctd\u003eRegular\u003c\/td\u003e\n\u003ctd\u003eVaries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle mood\u003c\/td\u003e\n\u003ctd class=\"ph-highlight\"\u003ePlayful 💜\u003c\/td\u003e\n\u003ctd\u003eClassic\u003c\/td\u003e\n\u003ctd\u003eBold ❤️🔥\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBest for\u003c\/td\u003e\n\u003ctd class=\"ph-highlight\"\u003eEveryday styling\u003c\/td\u003e\n\u003ctd\u003eMaximum coverage\u003c\/td\u003e\n\u003ctd\u003eReduced coverage\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBruchi vibe\u003c\/td\u003e\n\u003ctd class=\"ph-highlight\"\u003eCute + confident ✨\u003c\/td\u003e\n\u003ctd\u003eComfort classic\u003c\/td\u003e\n\u003ctd\u003eStatement energy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- SIZE --\u003e\n\u003cdiv class=\"ph-section ph-green\"\u003e\n\u003ch3\u003eFind your perfect fit 📏💚\u003c\/h3\u003e\n\u003cp\u003eMeasure around your waist and the fullest part of your hips, then compare your measurements with the product-specific size chart.\u003c\/p\u003e\n\u003cdiv class=\"ph-size\"\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eWaist (in)\u003c\/th\u003e\n\u003cth\u003eHip (in)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e26–28\u003c\/td\u003e\n\u003ctd\u003e34–36\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e28–30\u003c\/td\u003e\n\u003ctd\u003e36–38\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e30–32\u003c\/td\u003e\n\u003ctd\u003e38–40\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e32–34\u003c\/td\u003e\n\u003ctd\u003e40–42\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e34–36\u003c\/td\u003e\n\u003ctd\u003e42–44\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ph-tip\"\u003e💡 \u003cstrong\u003eFit tip:\u003c\/strong\u003e Between sizes? Choose according to your preferred level of comfort and always check the product-specific Bruchi Club size chart before ordering.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- LIFESTYLE --\u003e\n\u003cdiv class=\"ph-section ph-purple\"\u003e\n\u003ch3\u003eWhere the Purple Hipster fits in 🎀\u003c\/h3\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: repeat(3,1fr); gap: 10px; margin-top: 18px;\"\u003e\n\u003cdiv style=\"background: #fff; border-radius: 18px; padding: 16px 10px; text-align: center; font-weight: 800; font-size: 13px;\"\u003e☀️\u003cbr\u003eEveryday\u003c\/div\u003e\n\u003cdiv style=\"background: #fff; border-radius: 18px; padding: 16px 10px; text-align: center; font-weight: 800; font-size: 13px;\"\u003e💻\u003cbr\u003eWork Mode\u003c\/div\u003e\n\u003cdiv style=\"background: #fff; border-radius: 18px; padding: 16px 10px; text-align: center; font-weight: 800; font-size: 13px;\"\u003e✈️\u003cbr\u003eTravel\u003c\/div\u003e\n\u003cdiv style=\"background: #fff; border-radius: 18px; padding: 16px 10px; text-align: center; font-weight: 800; font-size: 13px;\"\u003e🛋️\u003cbr\u003eChill\u003c\/div\u003e\n\u003cdiv style=\"background: #fff; border-radius: 18px; padding: 16px 10px; text-align: center; font-weight: 800; font-size: 13px;\"\u003e🛍️\u003cbr\u003eErrands\u003c\/div\u003e\n\u003cdiv style=\"background: #fff; border-radius: 18px; padding: 16px 10px; text-align: center; font-weight: 800; font-size: 13px;\"\u003e💜\u003cbr\u003ePurple Era\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- CARE --\u003e\n\u003cdiv class=\"ph-section ph-yellow\"\u003e\n\u003ch3\u003eKeep your Purple Era fresh 🧺\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWash gently by hand or according to the garment care label.\u003c\/li\u003e\n\u003cli\u003eUse a mild detergent.\u003c\/li\u003e\n\u003cli\u003eAvoid bleach and harsh chemicals.\u003c\/li\u003e\n\u003cli\u003eWash bright colours separately when recommended.\u003c\/li\u003e\n\u003cli\u003eAir dry naturally whenever possible.\u003c\/li\u003e\n\u003cli\u003eFollow the specific care instructions provided with the garment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- FAQ --\u003e\n\u003cdiv class=\"ph-section ph-pink ph-faq\"\u003e\n\u003ch3\u003eQuestions? We got you. 👀\u003c\/h3\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat is a hipster brief?\u003c\/summary\u003e\n\u003cp\u003eA hipster brief is an underwear silhouette that generally sits lower on the waist than a traditional high-rise brief and provides comfortable everyday coverage.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs the Bruchi Club Purple Hipster suitable for everyday wear?\u003c\/summary\u003e\n\u003cp\u003eYes. The hipster silhouette is designed as an everyday innerwear option for women who prefer a comfortable, playful and versatile style.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow much coverage does a hipster brief provide?\u003c\/summary\u003e\n\u003cp\u003eHipster briefs generally provide medium to high coverage, depending on the specific cut and construction of the product.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow do I choose the right size?\u003c\/summary\u003e\n\u003cp\u003eMeasure your waist and hips and compare the measurements with the product-specific Bruchi Club size chart before ordering.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs the Purple Hipster designed for comfort?\u003c\/summary\u003e\n\u003cp\u003eYes. Bruchi Club follows a comfort-first approach to everyday innerwear. Your individual comfort also depends on selecting the right size and preferred fit.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhy choose Bruchi Club?\u003c\/summary\u003e\n\u003cp\u003eBruchi Club combines expressive design with a comfort-first philosophy. Through the #AndarKiAwaaz movement, the brand encourages women to choose innerwear based on what feels right for them—not outdated beauty rules.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c!-- FINAL --\u003e\n\u003cdiv class=\"ph-final\"\u003e\n\u003cdiv style=\"font-size: 13px; font-weight: 800; letter-spacing: 2px; margin-bottom: 10px;\"\u003e#ANDARKIAWAAZ\u003c\/div\u003e\n\u003ch3\u003eBe comfy.\u003cbr\u003eBe colourful. 💜\u003c\/h3\u003e\n\u003cp\u003eYour basics don't have to be basic. Choose your mood. Choose your colour. Choose what feels right.\u003c\/p\u003e\n\u003cdiv style=\"font-size: 28px; margin-top: 16px;\"\u003e💜 ✦ 🎀 ☁️ ✨ 💜\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Bruchi Club","offers":[{"title":"S","offer_id":48299831328974,"sku":"BRC-PN-50040-PRPL-S-1","price":99.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":48299831361742,"sku":"BRC-PN-50040-PRPL-S-2","price":99.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":48299831394510,"sku":"BRC-PN-50040-PRPL-S-3","price":99.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":48299831427278,"sku":"BRC-PN-50040-PRPL-S-4","price":99.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/2932\/6798\/files\/1_5_5b124480-279f-4684-a664-0ac748ee4a53.jpg?v=1787203030","url":"https:\/\/www.bruchiclub.com\/products\/purple-hipster-women-briefs","provider":"Bruchiclub","version":"1.0","type":"link"}