{"product_id":"men-s-blue-printed-cheekini-brief-minimal-design-soft-support-everyday-comfort","title":"Men’s Blue Printed Cheekini Brief – Minimal Design, Soft Support \u0026 Everyday Comfort","description":"\u003cdiv style=\"max-width: 600px; margin: auto; font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif; line-height: 1.5; color: #111; background: #fafafa; padding: 14px;\"\u003e\n\u003c!-- HERO --\u003e\n\u003cdiv style=\"background: linear-gradient(135deg,#0a2540,#1e40af); color: #fff; padding: 18px; border-radius: 16px; text-align: center; margin-bottom: 12px;\"\u003e\n\u003ch1 style=\"font-size: 18px; font-weight: 800; margin: 0 0 6px;\"\u003eMen’s Blue Printed Cheekini Brief – Minimal Design, Soft Support \u0026amp; Everyday Comfort\u003c\/h1\u003e\n\u003cp style=\"font-size: 13px; margin: 0 0 8px;\"\u003eNo Ride-Up • Breathable • Everyday Comfort\u003c\/p\u003e\n\u003cp style=\"font-size: 18px; font-weight: 800; margin: 0;\"\u003e₹379 \u003cspan style=\"text-decoration: line-through; font-size: 13px;\"\u003e₹699\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; margin: 4px 0; color: #dbeafe;\"\u003e🔥 45% OFF • Selling Fast\u003c\/p\u003e\n\u003cbutton style=\"margin-top: 10px; background: #10b981; color: #fff; border: none; padding: 12px 20px; border-radius: 10px; font-weight: 800;\"\u003e BUY NOW \u003c\/button\u003e\n\u003c\/div\u003e\n\u003c!-- FOMO --\u003e\n\u003cdiv style=\"background: #fff3cd; padding: 10px; border-radius: 10px; text-align: center; font-size: 13px; margin-bottom: 12px;\"\u003e⚡ 95 bought in last 24 hrs • Limited stock left\u003c\/div\u003e\n\u003c!-- PROBLEM --\u003e\n\u003cdiv style=\"background: #fff; padding: 12px; border-radius: 12px; margin-bottom: 12px;\"\u003e\n\u003cp style=\"font-size: 14px; margin: 0;\"\u003eBulky underwear, constant adjustments, and discomfort throughout the day? This cheekini brief is built to deliver \u003cb\u003elightweight comfort, zero distractions, and a modern fit that stays in place.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- BENEFITS --\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 8px; margin-bottom: 12px;\"\u003e\n\u003cdiv style=\"background: #fff; padding: 10px; border-radius: 10px; font-size: 13px;\"\u003e🔥 No Ride-Up\u003c\/div\u003e\n\u003cdiv style=\"background: #fff; padding: 10px; border-radius: 10px; font-size: 13px;\"\u003e💨 Breathable\u003c\/div\u003e\n\u003cdiv style=\"background: #fff; padding: 10px; border-radius: 10px; font-size: 13px;\"\u003e🧵 Stretch Fit\u003c\/div\u003e\n\u003cdiv style=\"background: #fff; padding: 10px; border-radius: 10px; font-size: 13px;\"\u003e😌 All-Day Comfort\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- FABRIC --\u003e\n\u003cdiv style=\"background: #f5f5f5; padding: 12px; border-radius: 12px; margin-bottom: 12px;\"\u003e\n\u003cp style=\"font-size: 14px; margin: 0;\"\u003eCrafted with \u003cb\u003eCotton Lycra\u003c\/b\u003e — soft, stretchable, and breathable. Designed to move naturally with your body while keeping you cool and comfortable in Indian conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- SOCIAL PROOF --\u003e\n\u003cdiv style=\"background: #fff; padding: 12px; border-radius: 12px; margin-bottom: 12px;\"\u003e⭐ 4.8\/5 Rating from 1,800+ customers \u003cbr\u003e“Feels light, fits perfectly, and no ride-up at all.” – Verified Buyer\u003c\/div\u003e\n\u003c!-- USE CASE --\u003e\n\u003cdiv style=\"background: #fff; padding: 12px; border-radius: 12px; margin-bottom: 12px;\"\u003e✔ Office wear – clean look under trousers \u003cbr\u003e✔ Gym – stretch + support \u003cbr\u003e✔ Daily wear – comfort without adjustments\u003c\/div\u003e\n\u003c!-- COMPARISON --\u003e\n\u003cdiv style=\"overflow-x: auto; margin-bottom: 12px;\"\u003e\n\u003ctable style=\"width: 100%; font-size: 13px; border-collapse: collapse; background: #fff;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #0a2540; color: #fff;\"\u003e\n\u003cth style=\"padding: 8px;\"\u003eFeature\u003c\/th\u003e\n\u003cth\u003eBruchi\u003c\/th\u003e\n\u003cth\u003eRegular\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px;\"\u003eComfort\u003c\/td\u003e\n\u003ctd\u003eAll Day 🔥\u003c\/td\u003e\n\u003ctd\u003eAverage 😐\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px;\"\u003eFit\u003c\/td\u003e\n\u003ctd\u003ePerfect 💯\u003c\/td\u003e\n\u003ctd\u003eInconsistent 😵\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px;\"\u003eRide-Up\u003c\/td\u003e\n\u003ctd\u003eNo 🚫\u003c\/td\u003e\n\u003ctd\u003eYes 😤\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c!-- BUNDLES --\u003e\n\u003cdiv style=\"background: #0a2540; color: #fff; padding: 14px; border-radius: 14px; margin-bottom: 12px; text-align: center;\"\u003e\n\u003cp style=\"font-size: 13px; margin: 0 0 8px;\"\u003e🔥 BEST VALUE DEAL\u003c\/p\u003e\n\u003cdiv style=\"background: #1e40af; padding: 10px; border-radius: 8px; margin-bottom: 6px;\"\u003eBuy 3 @ ₹839 (Save ₹150)\u003c\/div\u003e\n\u003cdiv style=\"background: #1e40af; padding: 10px; border-radius: 8px;\"\u003eBuy 5 @ ₹1019 (Save ₹630)\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- SIZE --\u003e\n\u003cdiv style=\"overflow-x: auto; margin-bottom: 12px;\"\u003e\n\u003ctable style=\"width: 100%; font-size: 13px; border-collapse: collapse; background: #fff;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #eee;\"\u003e\n\u003cth style=\"padding: 8px;\"\u003eSize\u003c\/th\u003e\n\u003cth\u003eWaist\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px;\"\u003eS\u003c\/td\u003e\n\u003ctd\u003e28-30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px;\"\u003eM\u003c\/td\u003e\n\u003ctd\u003e30-32\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px;\"\u003eL\u003c\/td\u003e\n\u003ctd\u003e32-34\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px;\"\u003eXL\u003c\/td\u003e\n\u003ctd\u003e34-36\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c!-- TRUST --\u003e\n\u003cdiv style=\"background: #fff; padding: 12px; border-radius: 12px; text-align: center; margin-bottom: 12px;\"\u003e🚚 Free Shipping ₹499+ | 💳 COD Available | 🔒 Secure Checkout | 🇮🇳 Made in India\u003c\/div\u003e\n\u003c!-- CTA --\u003e\n\u003cdiv style=\"background: linear-gradient(90deg,#0a2540,#1e40af); color: #fff; padding: 14px; border-radius: 14px; text-align: center;\"\u003e\n\u003cp style=\"font-size: 14px; font-weight: 800; margin: 0;\"\u003eUpgrade Your Everyday Comfort 🚀\u003c\/p\u003e\n\u003cbutton style=\"margin-top: 8px; background: #10b981; color: #fff; border: none; padding: 12px 22px; border-radius: 10px; font-weight: 800;\"\u003e SHOP NOW \u003c\/button\u003e\n\u003c\/div\u003e\n\u003c!-- FAQ --\u003e\n\u003cdiv style=\"margin-top: 14px; background: #fff; padding: 12px; border-radius: 12px;\"\u003e\n\u003ch3 style=\"font-size: 15px; margin-bottom: 8px;\"\u003eFAQs\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003eIs this comfortable for long hours?\u003c\/b\u003e\u003cbr\u003eYes, designed for all-day wear without irritation.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDoes it ride up?\u003c\/b\u003e\u003cbr\u003eNo, the cheekini fit prevents ride-up.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIs it good for gym?\u003c\/b\u003e\u003cbr\u003eYes, stretchable fabric supports movement.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIs it breathable?\u003c\/b\u003e\u003cbr\u003eYes, Cotton Lycra keeps airflow balanced.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIs COD available?\u003c\/b\u003e\u003cbr\u003eYes, available across India.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bruchi Club","offers":[{"title":"S","offer_id":43497726083278,"sku":"BRC-ML-107-PRNTBL-S","price":379.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":43497726116046,"sku":"BRC-ML-107-PRNTBL-M","price":379.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":43497726148814,"sku":"BRC-ML-107-PRNTBL-L","price":379.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43497726181582,"sku":"BRC-ML-107-PRNTBL-XL","price":379.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":43497726214350,"sku":"BRC-ML-107-PRNTBL-XXL","price":379.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/2932\/6798\/files\/DSC1795.jpg?v=1776839384","url":"https:\/\/www.bruchiclub.com\/products\/men-s-blue-printed-cheekini-brief-minimal-design-soft-support-everyday-comfort","provider":"Bruchiclub","version":"1.0","type":"link"}